Dan Lust focuses his practice on representing athletes, entertainers, influencers, musicians, and agencies in connection with their business transactions which include endorsement and sponsorship deals as well as complex business ventures. Mr. Lust also has an extensive litigation background and has handled high-profile matters for a diverse range of individuals and businesses including Fortune 500 companies.

Mr. Lust began his professional career working for the New York Giants in their Public Relations Department and remained with the team for several years while simultaneously pursuing a law degree at Fordham Law School. During law school, Mr. Lust focused on an intensive Sports Law track, training on both the player and team side of employment and contractual issues: working for SFX Baseball (now ISE Baseball), one of the premier baseball agencies in the country, and also for MLB teams within the salary arbitration process including the Cincinnati Reds, Minnesota Twins, and Oakland Athletics. Over the last decade, Mr. Lust turned his sports-specific beginnings into a well-rounded legal practice which has evolved to include representation of professional athletes, entertainers and other celebrities as well as institutional clients.

Named a “Rising Star” by Super Lawyers each year from 2019 through 2023, Mr. Lust is recognized as one of the preeminent voices on legal issues specific to professional and collegiate athletes and the teams for which they play. He is frequently called upon to provide his expertise for his network of industry contacts and media outlets and has also been a featured speaker for events before students, lawyers, judges, and business owners. In this capacity, he has made countless appearances on television and radio programs across the country and is regularly quoted on Sports Law issues in national media including ESPN, Fox Sports, USA Today, Fox Business, Front Office Sports, The Athletic, Action Network, CBS Sports, MSG Networks, and Court TV.

Mr. Lust is also an Adjunct Professor at New York Law School where he teaches Sports Law in both the Fall and Spring semesters, covering contractual issues, corporate transactions, intellectual property, employment law, sports betting legislation, sports agency regulations, defamation, and their specific application to the professional and amateur sports fields.  He also hosts a very popular podcast called “Conduct Detrimental: THE Sports Law Podcast” and with thousands of listeners each month it is considered the #1 Podcast in the genre. His show is at the forefront of the sports media space and has been cited by the New York Times, Washington Post and ESPN, among other outlets, for its in-depth coverage of complex topics such as name, image, & likeness in college sports, antitrust litigation, athlete unionization, and sports betting legalization.

Mr. Lust helped establish the “NIL Pro Bono Project” at New York Law School.  The group, consisting of professors, lawyers, and students, works with athletes, agents, businesses, politicians, and school administrators to advise on the complex regulatory rules regarding significant trends within state and school regulations.  The project has assembled a strong network of NIL professionals throughout the country to help on a pro bono basis to provide free representation to those in need and is at the cutting-edge of all updates in the space.

Education

Fordham University School of Law, J.D. 2013
President, Fordham Sports Law Forum
Founder, Fordham National Basketball Negotiation Competition
Associate Editor, Fordham Environmental Law Review

Union College, B.A. in Philosophy 2010

Admissions

Mr. Lust is admitted to practice in the State and Federal Courts of New York.

Recognitions

2023-New York Super Lawyers®-Rising Star
2024-Best Lawyers in America® Ones to Watch
2023-Who’s Who In Intellectual Property Law Long Island Business News
2022-New York Super Lawyers®- Rising Star
2021-New York Super Lawyers®- Rising Star
2020-New York Super Lawyers®- Rising Star
2019-New York Super Lawyers®- Rising Star