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Alan S. Hock

T: (516) 873-2000 Ext. 245
F: (516)-873-2010

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Alan S. Hock has been a partner since 1985 and Chairs the firm’s Intellectual Property practice group. After spending almost thirty years handling complex litigation in both State and Federal Court focusing on intellectual property matters, Mr. Hock now focuses his practice on representing celebrities in connection with their business transactions. These transactions include endorsement and sponsorship deals as well as complex business ventures where his celebrity clients partner with some of the country’s largest companies, often obtaining equity in such transactions through the use of their intellectual property. Mr. Hock’s celebrity clients include many Grammy and Emmy award winning performers and producers as well as All-Star professional athletes.  Mr. Hock also represents his clients in a variety of other matters including transactions involving their business investments, real estate, trademarks and contracts with their managers and agents. Mr. Hock has also represented some of the country’s largest direct response advertisers marketing directly to consumers through the vehicles of catalogs, direct mail, space advertising, infomercials, television advertising and the Internet. In connection with such representation, Mr. Hock is recognized as one of the leading promotional marketing attorneys in the country with particular expertise sweepstakes and contests promotions. Mr. Hock and his matters have attracted significant interest from the national media. He has appeared on ABC’s Good Morning America, CBS Evening News with Dan Rather, HBO Real Sports with Bryant Gumbel, ABC’s 20/20 and CNBC. Articles about Mr. Hock and his legal matters have appeared in the New York Times, Wall Street Journal, U.S. News and World Report, Business Week and many other leading publications. Mr. Hock has attained the “Prominent AV Peer Rating” from Martindale Hubbell and has been named one of New York Super Lawyers®


Georgetown University Law Center, J.D. 1981
Franklin and Marshall College, B.A. 1978


Mr. Hock is admitted to practice in the states of New York and New Jersey.


Mr. Hock is an active member of the Promotional Marketing Association, the Direct Marketing Association and the New York State Bar Association.


2022-New York Super Lawyers®
2021-New York Super Lawyers®
2020-New York Super Lawyers®
2019-New York Super Lawyers®
2018-New York Super Lawyers®
2017-New York Super Lawyers®
2016-New York Super Lawyers®
2016 ALM Top-Rated IP Lawyer (New York)
2015 ALM Top-Rated IP Lawyer (New York)
2015 ALM Top-Rated LI Lawyer Annual Legal Leaders Guide
2015-New York Super Lawyers®
2014-New York Super Lawyers®
2013- Who’s Who In Intellectual Property Law Long Island Business News
2011- Who’s Who In Intellectual Property Law Long Island Business News
2010- Who’s Who In Intellectual Property Law Long Island Business News
2008- Who’s Who In Intellectual Property Law Long Island Business News

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