PRESS RELEASES

March 1 2010

William M. Heberer Featured Speaker At Association Of National Advertisers Conference

FOR IMMEDIATE RELEASE

Garden City, New York; March 1, 2010 — William M. Heberer, a partner at the Garden City law firm of Moritt Hock Hamroff & Horowitz LLP, will be a featured speaker at the Association of National Advertisers’ (ANA) Advertising Law & Public Policy Conference on March 17-18, 2010 in Washington D.C.  Mr. Heberer’s topic “Protecting Your Promotions” will cover recent developments in the intellectual property and promotion laws.

The two-day conference will focus on the new radical policy initiatives set forth to transform the practice of advertising.  These changes will impact virtually every aspect of advertising activity: from tax policy to the potential creation of a new mega-agency to oversee financial advertising and marketing, from the dramatic enhancement of the FTC’s regulatory rulemaking and enforcement power to accelerating efforts to extend and expand existing regulation to the new media.

The Association of National Advertisers is an organization committed to keeping business professionals informed about cutting-edge trends and best practices in the advertising, marketing and new media arena.

William M. Heberer is a partner at Moritt Hock Hamroff & Horowitz LLP in Garden City, NY.  He concentrates his practice in the areas of marketing, advertising, internet, gaming and intellectual property law. His clients include national advertisers, direct-to-consumer and affinity marketers, internet retailers, fantasy sports and skill gaming sites, ad agencies, media companies and loyalty program operators. He advises clients with respect to compliance with a variety of laws, including those relating to consumer protection, telemarketing, e-mail and other direct marketing campaigns, e-commerce, privacy and data security. In addition to his practice, Mr. Heberer is a frequent speaker on advertising, marketing and intellectual property issues and has been quoted in periodicals such as Sports Illustrated, USA Today, Dallas Morning News and San Francisco Chronicle, and interviewed on CNN, CNBC and NY1.  He served as the legal columnist for CRMXchange.com and co-authored “Intellectual Property, Due Diligence and Security Interest Issues In Mergers and Acquisitions”, a chapter from the book Intellectual Property Assets in Mergers and Acquisitions published by John Wiley & Sons, Inc. Mr. Heberer earned his J.D. from Hofstra University School of Law where he was managing editor of the Law Review and his M.B.A. from Vanderbilt University.

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